FieldEdge Academy by Initiativenet

Practical B2B training for teams that need better commercial and customer decisions.

FieldEdge Academy is a focused training platform by Initiativenet, Sol Tanguay, and Pablo Gray. The academy helps B2B teams practice the work that matters: creating qualified opportunities, reading customer signals, aligning teams, and turning evidence into action.

Explore programs Start with The Hunt
Program catalogue

Six programs built for sales and marketing alignment.

The Hunt and The Deal Room build sales discipline — creating and closing qualified opportunities. The Journey and The Campaign build marketing discipline — reaching and converting the right customers with evidence, not guesswork. The Pipeline and The AI Workflow strengthen either team's own work, from a CRM both teams can trust to AI-augmented tasks. Together, the six programs give sales and marketing a shared foundation to align on.

Sales

Create and close qualified opportunities with commercial discipline.

Sales hunting program
The Hunt

The Hunt helps B2B sales teams identify the right targets, create relevant outreach with AI-assisted research, qualify real business potential, and secure the next step with CRM-ready discipline.

Core skillsTargeting, outreach, and qualification.
Final outputA manager-ready qualified opportunity summary.
E-learning Live Online Sales Simulation Seminar
View The Hunt Hunt 1-pager
Negotiation program In development
The Deal Room

The Deal Room helps B2B teams prepare, anchor, and close negotiations with discipline: planning positions and limits, trading concessions instead of giving them, rehearsing objections against an AI simulator, and protecting both margin and relationship.

Deal Room 1-pager
Marketing

Reach and convert the right customers with evidence-based campaigns and experience.

Customer experience management program
The Journey

The Journey helps managers, marketers, sales teams, service leaders, CX teams, and transformation groups read customer signals with AI-assisted summarization, map the experience, prioritize moments that matter, and turn insight into measurable action.

Core skillsRead signals, map reality, and move to action.
Final outputA manager-ready CX action brief and governance canvas.
E-Learning Live Online Sales Simulation Field Seminar
View The Journey Journey 1-pager
Digital marketing program In development
The Campaign

The Campaign helps marketing and commercial teams plan digital campaigns that move real customers: defining the audience, mapping the funnel, planning content and channels with AI-generated variations, and reading performance data to decide — not just report.

Campaign 1-pager
For Sales or Marketing

The Pipeline and The AI Workflow aren't tied to one team — sales or marketing can each take them on to work faster and share a CRM both teams trust.

CRM adoption program
The Pipeline

The Pipeline helps commercial teams make the CRM the single source of commercial truth: capturing and qualifying every lead, converting leads into opportunities with discipline, managing stages that reflect reality, and keeping data clean enough for AI to work on.

E-Learning Live Online Sales Simulation Field Seminar
View The Pipeline Pipeline 1-pager
AI-augmented work program In development
The AI Workflow

The AI Workflow helps business teams move from occasional prompting to reliable AI-augmented work: framing tasks, prompting with intent, evaluating outputs critically, and integrating AI into repeatable team workflows.

AI Workflow 1-pager
By Initiativenet

Designed for teams that need practice, not just content.

FieldEdge Academy packages commercial strategy, customer experience thinking, learning design, and facilitation into practical programs teams can actually use after the session ends.

More details

Get program details, pilots, and resources from FieldEdge Academy.

Start with The Hunt, add The Journey, or use both as a practical capability path for teams that need stronger pipeline quality and stronger customer experience execution.