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Digital Marketing Program
The Campaign
Influence customer action through digital channels.
The Campaign helps marketing and commercial teams plan digital campaigns that move real customers: defining the audience, mapping the funnel, planning content and channels deliberately, and reading performance data to decide — not just report. Digital marketing is reframed as a structured path from audience insight to measurable campaign results — participants learn to think like performance strategists, not content publishers.
The Problem
Most teams do not have a content problem. They have a targeting and performance problem.
Activity without funnel logic
Posts, ads, and emails ship on schedule, but no one can say which funnel stage each is supposed to move.
Content misses the audience
Messages describe the offer instead of speaking to a defined segment's problems, triggers, and language.
Channels run in silos
Paid, social, email, and web each optimize their own metrics while the customer sees a disconnected story.
Metrics without decisions
Dashboards fill with impressions and clicks, but budget and content decisions rarely change because of them.
One Blended Program — Three Integrated Components
The Campaign is delivered as a sequenced blended journey: each component builds on the previous one, moving participants from campaign logic to live planning missions to a real digital campaign plan.
Phase 1 · 3 × 30 min game
E-Learning
A self-paced game where participants discover the logic of digital campaigns: define the audience, map the funnel, plan content and channels using AI-generated content variations, and read performance signals.
Builds — the foundation: funnel logic and the campaign canvas.
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Phase 2 · 3 × 90 min role-play
Live Online Sales Simulation
Live online missions where teams build and defend campaign choices — audience, budget, channel mix, and creative — against realistic performance data and trade-offs.
Builds — confidence: campaign decisions pressure-tested in simulation.
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Phase 3 · 2 × 6 h seminar
In-Person Seminar
Teams apply everything to a real product, segment, or market — connecting audience, funnel, content, channels, and KPIs into one campaign plan.
Builds — results: launch-ready campaign plans for real objectives.
Three Core Skills of Campaign Building
Audience Targeting
Define segments and personas from data, and match message and offer to their triggers.
Content & Channel Planning
Plan content by funnel stage and orchestrate paid, owned, and earned channels as one system.
Performance Analysis
Read GA4, ads, and CRM data to diagnose performance and decide what to scale, fix, or stop.
The final deliverable: a launch-ready digital campaign plan
Participants leave with a concrete campaign artifact — audience definition, funnel map, content and channel plan, budget logic, KPI dashboard, and optimization routine — ready for stakeholder approval and launch. The result is not more content. It is a campaign built to move customers.
The Campaign Map
01
Define Audience
02
Map the Funnel
03
Plan Content
04
Launch Channels
05
Measure & Optimize
06
Campaign Plan
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